It can get really frustrating if you are unable to see the SEO results you planned. If, after doing everything right and spending hours on keyword research, backlinks, and publishing new content every day, you are still unable to rank your site on top of Google search results, then there is a leak in your SEO strategy.
SEO is a difficult and daunting task. From building links to keyword research, everything takes up a lot of time. In addition to all this, Google keeps on changing its trends making it more difficult for SEO strategists to bring organic traffic to their sites.
There are many techniques and tricks that SEO strategists use to double the organic traffic on their website. But these techniques keep on changing because of the change in Google trends. Therefore you need to do quarterly SEO planning for better results. In this blog post, we will explain how you can do quarterly SEO planning to get better results.
Why Quarterly SEO Planning Is Important
Quarterly SEO planning is important because things at Google change fast. If you lack monitoring your SEO landscape then you will fall behind your competitors. You need to closely monitor the SEO trends in order to be able to adapt to new changes fast.
Google may update its algorithm changing your whole SEO strategy. When you don’t plan SEO quarterly you remain unaware of these changes and are unable to get organic traffic.
In the latest Google algorithm update, Google rolled out the page experience in which it emphasizes that core web vitals are the signals to encourage sites to give the end-user a better user interface. Hence to keep track of these updates you need to do quarterly SEO planning.
If your website is not according to the standards of the new update you will most likely see a fall in your Google ranking. Therefore quarterly SEO planning is important to keep your website up to the mark. However, all this might seem very overwhelming. Fortunately, to help you gain organic traffic, you can hire a professional digital marketing agency.
How To Do Quarterly SEO Planning
As you now know the importance of quarterly SEO planning the next thing you need to know are the steps that you need to take in order to do quarterly SEO planning.
Here are the steps you need to follow.
Review Core Metrics And Goals
The first step in making any strategy is to set goals. Without goals, you won’t know where you are going and what things you want to achieve. So in order to know all of this you need to first set your goals.
The first step you need to follow in your quarterly planning is that you need to review all your goals and core metrics. This will help you get a clear picture of your journey. This will also show you whether you are on the right track or need to do some changes in order to meet your goals.
Here are some of the metrics that you need to review.
- Page Speed
- Keyword Rankings
- Conversions
- Backlinks
- Bounce Rate
- Organic Traffic
- CTR (Click-Through-Rate)
You can review most of these with Google Analytics but you can use other tools like SEMrush to review the stats.
Review Keyword Research
The backbone of every SEO plan is keyword research. Keyword research will help you to find out what your audience is searching for, how your competitors are bringing traffic to their site and will also help you in content creation. Hence to find all of this vital information you will need to review your keyword research in your quarterly SEO planning.
Reviewing your keyword research is important because search trends change. So, if you want to rank high on search engines, you need to know the latest search trends. You can use Google Trends to review your keyword research.
Check Your Target Audience
This is another important step that you need to follow in your quarterly SEO planning. You need to check what the search intent of your target audience is. Once you know the search intent of your audience you need to then use keywords in a way that can make it easier for your target audience to find answers to their problems. This will help you to rank high on search results.
About Reach First
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