If you are a digital marketing specialist then you know that SEO heavily revolves around keywords.
SEO is a very important part of digital marketing, so if you want your website to rank higher in Google’s search engine then you should hire a professional SEO agency.
The main goal of professional SEO specialists is to find what people search for, how often they search and how difficult it will be to rank for a particular keyword. These are all the concepts that are considered while completing keyword research.
Also Read: What Is SEO And Why Is It Inevitable?
An SEO specialist combs through data closely, looks at trends and ultimately jots down an unwieldy list of keywords that can rank high in Google search results.
For a professional SEO expert, identifying what keywords to rank for, how they are currently ranking and how/if/when/why they are changing is all part of the game.
But an important aspect of keyword research that is often neglected or misunderstood is keyword mapping.
Whether you are new to SEO or an established veteran, the concept of keyword mapping is equally important for everyone.
In order to convey an accurate understanding of the state of your website in organic search results and how it can be improved heavily depends upon keyword mapping.
Keep on reading and learn what keyword mapping is and how to do it correctly.
What Is Keyword Mapping?
In simple words, a completed keyword mapping is a spreadsheet that correlates URLs on your website to the target keyword associated with them.
It is a beautiful visual representation of these keywords as it illustrates where they belong within the pages on your website.
Proper keyword mapping will help you to create better content for your website, better understand your website’s organic strategy and optimize your landing pages.
Keyword mapping documents reveal critical aspects of your website. It provides you with a better understanding of your website’s structure and will make optimization easier.
Hence keyword mapping is an important aspect of SEO that plays a huge role in optimizing your website.
When To Do Keyword Mapping
There are many scenarios in which creating a perfect keyword map will strengthen your organic strategy.
Here are some of the situations in which you should do keyword mapping:
To Identify New Content Opportunities
If you are creating new content for your website then with proper keyword mapping you can establish ahead of time the exact purpose of each new page as it will relate to target keywords and rankings.
Keyword mapping before content creation is also very beneficial as it helps you identify content overlap.
For instance, if a proposed page on your website has a central theme that is already targeted by keywords on another page, then you can either avoid the topic altogether or create new content for the existing page.
Keyword Mapping Before A Website Redesign
Website migration and redesign are usually the main points for SEO. Apart from the guaranteed traffic dip, there are many other things that can get shaken up when the search engine recrawls the new version of your website.
So having a perfect keyword map already established will help you track what keywords/content corresponds to which URL on your website. You can also enable more accurate keyword tracking through migration.
Keyword mapping will also allow you to keep a close eye on new keywords and will help you develop a long-term roadmap for content generation.
About Reach First
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