AKRoN Roofing

AKRoN Roofing, based in Calgary, stands as a premier provider of roofing solutions, specializing in high-end, premium services tailored to clients in upscale neighbourhoods. Known for their exceptional craftsmanship and dedication to quality, AKRoN Roofing approached Reach First with a distinct set of challenges that required a refined and targeted digital marketing approach.

The Challenge

AKRoN Roofing had a unique challenge compared to many roofing companies. Their focus wasn't on capturing a broad market but rather on appealing to premium clients in affluent neighbourhoods. With higher pricing reflecting their superior service, the challenge was to create a digital presence that resonated with this specific target audience.

The existing website needed a revamp to showcase the premium nature of their work, particularly highlighting the Gallery section that holds their pride in craftsmanship.

Our Solutions

Rebranding And Website Redesign

Understanding the premium nature of AKRoN Roofing's services, we embarked on a rebranding journey. This included enhancing logos and redesigning the website to exude professionalism and high-end aesthetics. Special attention was given to the Gallery section to vividly showcase the outstanding quality of their roofing projects.

Targeted SEO Strategy

To reach the right audience, we implemented a tailored SEO strategy. Our focus was on securing the top position for critical keywords such as "akron roofers," "akron roofing," and "akron roofing and repair." This involved optimizing content, meta tags, and technical elements to align with the preferences of the premium clientele AKRoN Roofing targeted.

Social Media Marketing

Recognizing the importance of a strong online presence, we engaged in strategic social media marketing. Platforms were carefully chosen to align with the demographic of premium clients, and content was curated to highlight AKRoN Roofing's expertise, craftsmanship, and the luxurious appeal of its roofing solutions.

Pay-Per-Click Advertising

To further boost visibility and generate targeted leads, we implemented a comprehensive PPC campaign. This included Search Network and Display Network advertising, ensuring AKRoN Roofing's premium services reached potential clients actively seeking top-tier roofing solutions.

The Results

AKRoN Roofing's digital transformation with Reach First yielded impressive results. Securing the 1st position for key navigational keywords such as "akron roofers," "akron roofing," and "akron roofing and repair" showcased the success of our targeted SEO efforts.

The impact on traffic was substantial, with a remarkable 75.03% increase in organic searches, an impressive 85.64% surge in direct searches, and a noteworthy 48.58% rise in referral searches. These statistics underscore the effectiveness of our comprehensive digital marketing strategies in not only elevating AKRoN Roofing's online presence but also driving substantial growth in engagement and lead generation.

The revamped website and targeted digital marketing initiatives successfully attracted the desired clientele.