Google Ads is the best way to introduce your brand to hundreds and thousands of potential clients within a matter of days. You can advertise your products and services to people who are likely to be interested in them through online ads. You can also track whether these people clicked on your ads or not. Google ads give you the opportunity to advertise your products and services in an easy way that helps you reach potential customers. Google ads and online advertisements are an important part of digital marketing services.
If you want to grow your business and want to quickly get the attention of people online, then there is no better way to start than to use google ads. It’s a classic conundrum for any business owner. If you’ve got a fantastic website, great products, and a team that’s ready to serve, all you need is to get more traffic and more conversions.
Google ads appear on the top of search engine results and are marked with an ‘ad’ label. By running a Google ads campaign you can not only get more traffic to your website but also increase the chances of the traffic turning into sales conversions. In this blog post, we discuss 5 key benefits of Google ads.
More Traffic
According to a study Google processes over 5.6 billion searches per day. This means there are a lot of people on google every day searching for things they need to buy or the services they want to avail. So, when you advertise online using Google ads, it means that you are putting your product out there for a wide range of audiences to see. This increases your chances of getting more organic traffic on your website. When you advertise using Google ads, you get the benefit of getting an audience from other Google platforms like Youtube and Gmail. So, by advertising online you will be able to grow your business more rapidly.
More Conversions
People who click on a Google Ads are 50% more likely to buy the product or service. This is because many businesses use Google ads to bid on keywords with the highest purchase intent. So, people searching for those keywords are not just researching for evaluation but are ready to buy. As they know what they want and are ready to get it.
But what about those who are not ready to buy? You can hit them with a remarketing campaign. This will allow you to target your audience who have previously at some point visited your website and try to give them a more persuasive offer. These remarketing campaigns take the already high conversion rate of Google ads to a new high. Hence, Google ads will increase your business sales quickly.
Precise Targeting
The only thing better than having access to a greater audience is having access to the right audience. Targeting the right audience is key to expanding your business. Getting the right audience will help you increase conversions. Google ads give you the benefit of targeting the right audience. When you use the top-performing keywords in your ads for your product you will be able to target the right audience for your brand. You can also target your Google Ads based on age, gender, location, and interests, this will enable you to target your ideal audience. Google ads help you target an audience that you can convert into sales.
Faster Results
Advertising with Google ads is a faster way to grow your business. Since it’s not like SEO you won’t have to wait to develop content, build links, and promote it as you slowly climb up the search results page. With Google ads you can bid on your highest converting keywords, spin up a landing page, and get traffic fast. So, advertising with Google ads offers the fastest route to grow your website.
About Reach First
Reach First offers services in social media management, web design, digital advertising, and more. We play an essential role in helping your business grow in the market. We are just a call away to help you with our digital marketing expertise.