With half of the world’s population on social media, it is now impossible to find any brand or business that doesn’t use the internet for marketing purposes. Businesses along with their digital marketing agency are using socializing platforms to reach their target audiences, and plant lead-generating seeds in their mind that eventually sprout into brand loyalty. Apart from this, there are several messages you can garner by using social media as a marketing strategy.
You might also like to read: Why Is Social Media Important For Small Business Owners?
However, diving deep and navigating the world of social media can be overwhelming. This is the very reason why we are sharing our magical social media strategies that will help you identify your social goals, optimize your marketing strategy, and engage your audience.
Establish Your Goals
Your first point of call is to see what your goals are. What do you want to get out of your social media? Each of your social media goals should be SMART and align with your overall business and marketing goals.
Some general social media goals include:
- Generating leads and sales.
- Increasing your followers count
- Increasing your account reach
- Improving your social media engagement
- Growing your brand audience
- Increasing traffic to your website or a specific portion of your website.
- Defining Your Target Audience
Once you have established your social media goals, it’s time to sort and identify your target audience. Knowing your audience will enable you to find what they are looking for and what they want to see on your feed.
Why choose a target audience? There are 33.3.million social media users in Canada with an annual growth of 86%. Targeting all of them will not do any good, rather it will only make you get lost in a sea of other interesting and relevant posts. Hence, reach out to people who actually want to see your services, posts, and content. Otherwise, you will be getting more social media ‘reported as spam’ messages instead of service inquiries and leads.
The key points you should know about your audience include;
- Age
- Location
- Interest
- Trends they are following
Choose Your Social Media Platform
Once you get a clear picture of your target audience, you will have a better idea of which platforms you should use to reach them. For instance, if your business is B2B and you want to target your potential customers on Facebook. Think about it, will you want to deal with advertisements and content related to the business after your work hours. If not! Then surely, LinkedIn is a better platform to use for advertising a B2B business.
Research Your Competitors
Just concentrating on your social media engagement and not looking at what is happening around you is not a wise strategy. Testing the waters before swimming is important.
Therefore, a competitors’ analysis is a crucial part of your social media strategy. Chances are your competitors are already there where you want to be, so take a look and note the points where you can improve.
However, make a list of the competitors you want to compete with. It should be a mix of businesses bigger and smaller than your business. After that note the following things;
- What content do they share?
- How often do they post?
- How often do they engage with their audience?
- At what times or days do they post?
- What industry hashtags do they use the most?
- Analyze the performance of every post under the targeted hashtag.
- What means do they use to connect and engage with their followers?
Conducting a competitor analysis will help you understand the industries trends and know what they are doing well and how you can learn from their mistakes.
About Reach First
Reach First is the light at the end of the tunnel for all those struggling with their digital marketing strategies. We offer unrivaled SEO services, social media engagement, and other digital marketing perks across Edmonton and its surrounding areas. Our seasoned team of professionals diligently ace every aspect of digital marketing and creates an unshakable online presence for your brand. Contact us today to learn more.