Finding the right set of tools is one of the biggest challenges most digital marketers regularly face today. It’s increasingly vital to be well-informed of the latest trends and applications to make the best of your online advertising and promotional efforts. Ideally, you need tools that can help you with digital marketing actions like lead generation, search engine optimization SEO, finding the right keywords, creating and promoting content, social media engagement, brand development, and managing your online reputation.
Here are some of the best digital marketing tools to start leveraging your online marketing efforts in 2020:
SEMrush
SEMrush is one of the most powerful all-in-one digital marketing tools to help you improve your SEO strategy. From keyword research to position tracking and pinpointing backlink opportunities, SEMrush offers it all. You can utilize this tool to conduct a detailed SEO audit.
SEMrush provides digital marketers with a great platform to analyze Google’s organic and paid search results. It also allows you to evaluate your website and conduct competitor analysis.
Moz
With Moz, you can benefit from a range of both free and paid SEO tools. Moz allows you to perform keyword research, backlink analyses, page analytics, and also has an efficient site-crawler functionality. Using the MozBar Chrome plugin, you can get instant metrics for any web page at just the click of a button.
Google Analytics
Google Analytics is a highly advanced tool that can provide you with a substantial amount of useful insight into how your target audience is engaging with your website. Using this tool, you can access various reports containing helpful information about your users, their location, and the useability of different marketing channels on your site in terms of leads, conversions, sales, downloads, and more.
HubSpot
HubSpot is an essential digital marketing tool for your inbound marketing efforts. You can utilize this tool for CMS, CRM, blogging, email marketing, social media, and building landing pages. HubSpot also provides you with vital KPIs within each tool’s dashboard. Overall, HubSpot is an efficient platform that allows you to grow your online traffic, convert leads, provide sizable ROI for your inbound marketing campaigns, shorten deal cycles, and more.
Hootsuite
Hootsuite is a useful social media marketing tool that allows you to save and schedule social media content on different platforms with ease. Using this tool, you can track your social media content performance, calculate conversions and ROIs, and track users’ conversations about your brand, products, and services.
BuzzSumo
BuzzSumo is a specialized research and monitoring tool that can help you identify trends related to particular topics. Using this online marketing tool, you can expertly generate blogs and social media ideas, create engaging content, examine your brand’s performance, and distinguish potential influencers.
BuzzSumo also lets you track mentions of your brand, competitors, and any related keywords. Overall, BuzzSumo is a popular digital marketing tool for researching and finding the most shared content regarding a keyword of your choice. In this way, you can discover trending and shareable content effectively.
Reach First provides premier digital marketing services to its customers and helps them to enhance their revenue and sales. Visit our website to understand our professional digital marketing services better or contact us for customized care.