Beth Comstock, former vice chair of General Electric, says: “you can’t sell anything if you can’t tell anything”. When it comes to digital marketing, your ability to tell your brand story determines your success. Whether you’re an entrepreneur or a marketer, growing digital marketing knowledge is critical to your business growth. Even entrepreneurs who can afford to have an in-house marketing department should develop a working knowledge of digital marketing.
The internet is the largest source of information in the world. In a competitive world where consumers excessively use the internet to find solutions, digital marketing has become a key platform to promote and grow your business. If you want to improve your online marketing knowledge or help your business grow, learn how to use digital platforms and tools. The following are the top 4 free digital marketing courses that will help you understand how digital marketing techniques can transform your business:
1. Hubspot Marketing Courses
There are countless numbers of opportunities to grow your business using digital platforms. As an entrepreneur, you should sign up for various free courses offered by Hubspot Academy. From content marketing and social media management to marketing automation and lead generation, you can be an active part of many free courses and start learning right away.
Hubspot delivers detailed lectures through text and short videos and offers tests at the end of every course to determine how much knowledge you have retained. You will be given a certificate if you perform well in the final exam. Some of Hubspot’s popular courses include:
- Inbound Marketing Certification
- Email Marketing Certification
- Marketing Software Certification
- Content Marketing Certification
2. Social Media Quickstarter
From an entrepreneur perspective, social media is a place where companies can engage with their audience and turn them into followers and loyal customers through interactive discussions. Every time you post something on social media, it can be heard by thousands, if not millions who might be interested in your business.
Being an inseparable part of any successful digital marketing learning endeavor, social media is rapidly changing the way many brands market. If you want to learn how you should use social media to grow your business, Social Media Quickstarter is the course you need. It provides all of the essential, step-by-step guidance in a very systematic way at one place.
You should go through the lessons available at Social Media Quickstarter to master digital marketing strategies for blogging, online listings, Instagram, Facebook, Linkedin, YouTube, Pinterest, and Twitter. The courses are developed in a manner that business owners can fully understand them without any additional assistance. Comprehensively compiled ‘how-to’ guides and real-time examples of the lessons at hand make it a pleasure to learn and apply your knowledge.
3. WordStream’s PPC University
PPC University is a great learning platform for those interested in learning all the ins and outs of paid advertising. If you’re not sure how paid advertising works, PPC University offers easy-to-browse lessons for both advanced users and beginners.
PPC University divides its free Google Adwords training program into three categories: PPC 101, PPC 102, and Advanced PPC. You can start with any category depending on your current PPC knowledge. Tips, recommendations, PPC tools, whitepaper, and webinars will help you along the way.
There are many small and medium-sized companies struggling to manage their paid advertising campaigns in a way that is affordable and generates desired results. If you’re one of them, it’s time to take advantage of PPC University.
4. Alison Diploma in E-Business
With the growing need for a sound online presence, it has become imperative for companies to learn how to beat the competition. Alison is where marketing professionals, entrepreneurs, and students can learn how social media, email marketing, and other online marketing channels can increase brand awareness, promote business and help business owners reach a wider audience.
Alison is a large online learning community with over 6 million registered users. If you want to join the community and learn how to build and apply a truly professional online marketing strategy without spending a buck, join Alison Diploma in E-Business which is one of the most popular Alison’s courses.
From search engine optimization (SEO) and Google Analytics to Google Ads and email marketing, this diploma is designed to help marketers optimize their digital marketing skills.
Digital marketing is a rapidly evolving industry where technologies and techniques go obsolete too quickly. Something highly effective in 2019 might become completely useless by 2025. Therefore, it’s important to keep your marketing knowledge updated so you can capitalize on emerging technologies and tactics.
Millions of marketers and entrepreneurs use free online marketing lessons to improve their skills on the go. While it’s advisable not to stop learning, consult a digital marketing agency to develop and implement the right online marketing strategies for your business. Feel free to contact Reach First if you want to partner with a trusted and growth-oriented online marketing agency in North America.