If you have a clothing business that does not yet have an online presence or you are contemplating starting a business, the chances are that you already have an idea of how necessary it is to be found online. In the 21st century, purchasers and sellers are increasingly using the internet to find new markets, stores, suppliers, and associates. So, even if you have an offline store, it is still crucial to have an online address that can provide users with the relevant information/product they require.
Now you may be wondering how you can develop a substantial online presence for your small business? Your first guess would be setting up a website or a blog, but this is where most people struggle to find the best fit for their business. A dedicated website has its perks, but so does the blog. So, how do you determine which one is better for you?
Call 1-844-325-3870 to speak with a digital marketing expert or keep reading to learn more about the differences between websites and blogs, and which one is right for your business.
Benefits of Having a Business Website
Having a website for your company, even if you don’t have an online business, is a smart move. Any offline business that has a dedicated website will give potential customers somewhere to go when they search for your brand name and not end up on local search results or google maps.
Even a small website with only a few supporting pages is enough to improve the possibility of search engines choosing you for the products or services the consumers desire. But, among business owners, it is a common misconception that no matter the size of the website, it’s still going to need intricate graphic designing, and extensive content creation to even appear on the search engine results. However, this is not always the case, and a small but focused content marketing, link building, and SEO campaign can make all the difference.
Benefits of Having a Business Blog
If a website seems like too much work, or you have a limited budget, or you want one-on-one experience with your customers on a more personal level, then a blog might be a better option for you. Business blogs can be set up for free or for a minimal fee on platforms like WordPress and several others.
Blogs give you an excellent opportunity to post updates about your business, that your current clients might benefit from or might find helpful. For example, you can use them to make your customers aware of your new product or post details about your current products. You can also use the blog to announce special promotions and share relevant news regarding your business.
Blogs have a personal touch and can be used to share interesting content. They are inexpensive and don’t necessarily need a big team to be maintained. One drawback of blogs, however, is that you will need frequent updates as customers will not read or trust “outdated” content.
Which is Better for You? Can We Say Both?
The website vs blog debate doesn’t seem to have a definite conclusion. Some companies believe that by simply having a blog, they can build their online presence, while others don’t see the need to blog and only set up small websites to let their customers know that they exist.
Business blogs allow companies to communicate with their consumers on a more personal level and create and share engaging content. However, it comes with the expectation of frequent updates, so consumers don’t lose interest. On the other hand, business websites don’t require regular updates and provide static content to consumers, as they demand. But building a site requires a larger investment and excellent web development skills.
In the end, we’d say that both websites and blogs can increase your visibility online, and both can help rank a business for essential keywords. So, do you really need to choose between the two?
Well, it turns out websites and blogs are excellent tools individually, but they are even more powerful when used together. Many companies choose to invest in both, and when blogs are incorporated in website designs, they form important links that are likely to rank well and end up attracting a lot more customers than they could’ve separately.
Reach First Can Grow Your Presence Online
At Reach First, we provide website development expertise that will help you plan, create, launch, and maintain a remarkable website and blogs that resonate with your business. We’ll help you create the kind of web experience you envision for your business. Contact us to find out how we can create a blog and a website perfect for your business.